Online shopping has started to catch up in India by 2005. To give it further fillip, Google India organized Great Online Shopping Festival (GOSF) for the first time in 12th December, 2012. This was done on the lines of Cyber Monday which follows Thanks Giving day in the US. Cyber Monday later spread to many other countries of the world. The basic idea is to persuade people to shop online. For this the participating retailers give huge discounts to encourage sales. This is two way beneficial as consumers can purchase at cheap rates and retailers can clean up their yearend inventory. This year GOSF will take place on 11th, 12th and 13th of December.
Google the online mammoth wanted to replicate the same success in India. Traditionally, Indians are very choosy and wanted to see things before buying. With GOSF Google wanted to bring more Indians on the online e-commerce bandwagon.
This year large number of retailers are participating. I am glad to see well known names like Flipkart, Cleartrip, Zovi, Myntra, Amazon, AirAsia, Airtel, Bagskart, Bookmyshow, ITC Hotels, Indigo, Redbus, Titan, Volkswagen etc to name a few. You can buy from a large range of items starting from paints to water filters to car. With some of the participants like ebay, zovi, flipkart, Jabong etc I have consumer relationship and looking forward to see some great deals or discounts from them. So just another few days wait and then great shopping awaits us!
The readers of Travelingbeats and travel junkies will be thinking what’s in it for us? Well travellers too have a lot to choose from. As airlines, ticket booking portals like makemytrip, redbus, easemytrip, and hotels are participating.
Also, I found some further interesting information and statistics on last year’s GOSF on Cuponation’s (a site that gives deals coupon on their various partner portals) site and they also seems to be offering GOSF Coupons. Happy Yearend Shopping!